Too many races pay a lot of money for boring medals that will end up in a box when they get home and then forgotten.
A medal is more important than you think. For the runner it’s a receipt that all the early mornings and late evenings, when you have laced up and crawled out the door, has paid off.
For the race organizer it’s a reward to the runner that they have done a great achievement. But even more important, it is the cheapest billboard you can have. If you are going to give them something, give them something that they want to see every day! If you give them a unique and great looking medal, it will not end up hidden in a box, it will end up on the wall and will remind them of your race and long for next years race so they can do a little better and get that awesome feeling again.
That’s why a beautiful and unique medal is of greatest advertising and reward value for you.